However, don’t be fooled by the cute and cartoonish look and feel of the platform.

Animaker’s super-easy web-based platform is ideal for those who have yet to find their unique content creation style, videos included. Not a professional designer or video-maker? Not a problem. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Test out the tool by creating videos for your Instagram story games, which allows you to stay on-brand with the same templates, and see which visuals are getting the most engagement. Given the numerous stunning templates and easy drag-and-drop features available, you can get started with Adobe Express even if you don’t have that much experience under your belt. With its freemium model, you can test out most of its features, and if you decide to go with it full-time, you can start a paid subscription. So, if you’re keen to add another tool to your visual design toolbox, play around with Express to see how you and your team like it. After all, if you’ve dabbled with visuals before, you most likely know your way around Photoshop, as well. Let’s dive in!Ī name we’re all familiar with, Adobe is surely not a surprise on this list. How do you pick the right tools of the trade for yourself? That challenge is why we’ve created this article, to give you an overview of some of the most helpful, versatile options available hopefully you’ll be able to test out a few options listed here to find what works best in your industry and with your audience.

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos.įortunately for many of us, there are a host of different video tools you can use to ensure quality content for your audience and to keep your marketing efforts as competitive as possible. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage.

Edit video in imovie